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Help people experience the magic of wine country.
Connect wine lovers with unforgettable local experiences, while helping wine communities thrive.
Over countless weekends exploring Ontario's wine regions, we fell in love with the people, the places, and the experiences that make every visit memorable. Every wine region has its own personality, every winery its own story, and every visit leaves you wanting to return.
Planning a wine tour should be just as enjoyable as the tour itself. And behind every bottle is a family, a team, and a dream that deserves to be discovered.
We will build relationships before transactions. We will listen before we assume. We will partner before we promote.
The people behind Sip Code.
Two founders, one shared belief: wine country is at its best when the people who welcome you into it are celebrated first.
Sarah Roth
Co-Founder
Sarah Roth is an entrepreneur with a passion for building memorable customer experiences and helping businesses grow through meaningful partnerships. With a background spanning tourism, hospitality, fundraising, real estate and business development, she loves connecting people with places and stories that leave a lasting impression. As co-founder of Sip Code and a wine enthusiast, Sarah is helping wineries showcase what makes them unique while making it easier for visitors to discover, plan, and enjoy unforgettable wine country adventures.
David Yujin Gallant
Co-Founder
David Gallant is a technology entrepreneur and software developer who loves building products that make exploring the world a little easier. With more than 20 years of experience creating intuitive software, he's passionate about combining technology with real-life experiences to help people discover new places and create lasting memories. As co-founder of Sip Code, David is bringing that passion to Canada's wine country, helping visitors find great wineries, plan unforgettable tours, and spend less time organizing and more time enjoying the journey.
"Behind every bottle is a family, a team, and a dream that deserves to be discovered."
Our Vision
To become the world's most trusted platform for discovering and strengthening local wine communities.
People first. Always.
Showing up, every single day.
Clear in what we do and why.
Present where it matters most.
Our Promises
To every winery, every visitor, and every community that places its trust in us.
Six commitments we hold ourselves to. Not slogans. Standards.
- 01
We promise to listen before we build.
- 02
We promise to earn trust before asking for it.
- 03
We promise to celebrate every winery's individuality.
- 04
We promise to remain transparent in every decision we make.
- 05
We promise to invest in the communities that welcome us.
- 06
We promise to build relationships before transactions.
"We don't measure success by the number of regions we serve. We measure success by the strength of the wine communities we help build."
Partner with Sip Code